Evaporating Cloud Diagram

Last Updated: September 2026

Evaporating Cloud Diagrams (also called Conflict Resolution Diagrams) are a tool from Eli Goldratt for resolving conflict. It is a tool to help a group of people who are otherwise working towards a common goal work through a disagreement.

Concept Many conflicts come from:

  • Opposite Conditions that are mutually exclusive
  • Different alternatives that preclude one another
  • False assumptions or beliefs

When two groups or people are on opposite sides of a conflict the diagram helps visualize the difference and externalize it. Instead of debating a big idea, the issue is boiled down to conflicting assumptions.

An example: Sales wants to discount aggressively (assumption #1) to close deals for quarter end to hit revenue targets. Finance wants to hold prices firm (assumption #2) to protect margins, both serving the common goal of “company growth.”

Evaporating cloud diagram: Discount Aggressively leads to Hit Revenue Targets, and Hold Prices Firm leads to Protect Margins; both needs lead to the shared goal of Company Growth, with the two conflicting actions highlighted in redEvaporating cloud diagram: Discount Aggressively leads to Hit Revenue Targets, and Hold Prices Firm leads to Protect Margins; both needs lead to the shared goal of Company Growth, with the two conflicting actions highlighted in red

One possible solution: offer discounts only in exchange for longer contract terms or upfront payment, so revenue and margin both improve instead of trading off.

The approach can be applied whenever a group is stuck between two things they value that seem to be in conflict. For example, I value autonomy and collaboration and I want to make sense of how to get both. (Thanks to Richard Lawrence for the example.)

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