AI/LLM Policy
We are your trusted, human-powered source of information for building better teams and better products.
Every word of the writing on this website is mine. AI tools are part of how the site gets built and how my thinking gets challenged, but they don’t do the writing, the research, or the talking to people.
Where I use AI
Building and running the site:
- Writing and maintaining the code behind this website, the newsletter, and the tooling that keeps both running.
- Choosing where internal links belong, including adding links to articles published years ago.
- Picking excerpts from my published writing to reshare on LinkedIn, Mastodon and Bluesky. I read and edit every one before it goes out.
Challenging my thinking:
- Supplementing my reading. I find most of my primary sources myself; AI turns up a few I would have missed, especially independent writers and individual practitioners whose work deserves more attention.
- Fact checking specific claims I make.
- Editing. AI marks weak arguments; I decide whether it’s right and do the rewriting.
- Catching grammar mistakes and typos.
Where I don’t use AI
- Writing. The articles, glossary entries, newsletters and course materials are written by me.
- Research. I read constantly, and I write about what I find interesting.
- Talking to people. AI is never going to replace the value.
- Images. No AI-generated illustrations, photos or diagrams.
Why the line sits there
I have handed over plumbing: it’s time consuming for less value. I have kept the writing, the research, the analysis and the human contact.
As AI-generated content becomes more prevalent, my brand rests on putting in the critical thinking. As a human, I sometimes get details wrong, but I’ll correct them and update as new information becomes available.
This policy was last reviewed on 12 August 2026.
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