Lean Startup
Last Updated: May 2025
Lean Startup is a way for a group of people with a product idea to test it with the market and gain rapid feedback on whether the world wants what they’re building. “Love the Problem, Not Your Solution” - Ash Maurya. In this approach, the team work to discover their biggest risk, and then run a small experiment to validate their choices. Lean Startup is the source of the badly misunderstood MVP and the mis-used Pivot.
GenAI makes Lean Startup experiments cheaper and faster, but only if you still run them against real users. We work through this with Product Owners in our Surviving the AI Tsunami course.
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Related Books
- The Lean Startup – Eric Ries - The original book that introduced the idea
- Running Lean – Ash Maurya - The book I recommend to most people as the most practical intro
- Scaling Lean: Mastering the Key Metrics for Startup Growth – Ash Maurya
- Testing Business Ideas: A Field Guide for Rapid Experimentation – David J. Bland - Experiments that fit into the Lean Startup model