Agile Sales and Marketing

Sales and Marketing are challenged in the same way that software development was over 20 years ago. The work is often split over multiple groups, and individuals may be working on many things at the same time, with several competing deadlines. With all of the challenges the world of Sales and Marketing face, it’s ripe for a change toward being more Agile.

Why Agile? Because both Sales and Marketing have changed massively in the past 20 yrs. We’ve gone from print media and mailouts, to online advertising, social media influencers and now AI. Agile approaches help teams adapt.

Most relevant Principles and Practices:

  • Work Iteratively and Incrementally
  • Cross functional teams
  • Learn from data …

I’ve grouped Sales and Marketing together because many organizations in the Agile world discover that there is no reason for an artificial boundary between the two groups.

Resource Links

Related Books

Agile Outside of Software

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