The Product Vision is a shared understanding of the overall goal and purpose for creating a product. It provides purpose and direction for the team. Without a vision, a group of people have little reason to move beyond individual work silos and become a true team. In addition, without a vision the team will flounder their way through the product delivery process.
For this reason, one of the first things I ask of all new teams that I meet is, “Please tell me what your Product Vision is.”
Resource Links:
- 8 Tips for Creating a Compelling Product Vision
- Agile Product Planning: Vision, Strategy, and Tactics
- Celebration-5W – Agendashift Discovery exercise
- Common Product Vision Board Mistakes
- How to Build a Product Vision Box and Clarify Your Software Goals
- How to Create a Future Focused Vision in 5 Steps
- How to get your project started on the right foot
- My Innovation Games Project Box experience
- Product Canvas – beyond the Product Backlog
- Product:Remember the Future – from Design Thinking Toolkit and Innovation Games – good for creating vision for teams that are involved in doing organizational change work as well
- Product Vision Canvas
- Product Vision FAQ
- Product Vision FAQs – Roman Pichler
- The Product Vision Board
- Remembering the Future
- Remote creation of an Agile vision
- Strategy and the Importance of Vision
Mark Levison has been helping Scrum teams and organizations with Agile, Scrum and Kanban style approaches since 2001. From certified scrum master training to custom Agile courses, he has helped well over 8,000 individuals, earning him respect and top rated reviews as one of the pioneers within the industry, as well as a raft of certifications from the ScrumAlliance. Mark has been a speaker at various Agile Conferences for more than 20 years, and is a published Scrum author with eBooks as well as articles on InfoQ.com, ScrumAlliance.org an AgileAlliance.org.
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