The Product Vision is a shared understanding of the overall goal and purpose for creating a product. It provides purpose and direction for the team. Without a vision, a group of people have little reason to move beyond individual work silos and become a true team. In addition, without a vision the team will flounder their way through the product delivery process.
For this reason, one of the first things I ask of all new teams that I meet is, “Please tell me what your Product Vision is.”
- Common Product Vision Board Mistakes
- How to Create a Future Focused Vision in 5 Steps
- Product:Remember the Future – from Design Thinking Toolkit and Innovation Games – good for creating vision for teams that are involved in doing organizational change work as well
- Product Vision Canvas
- Product Vision FAQ
- Remote creation of an Agile vision