A Persona is a fictional character created to represent a group of users of a product. A persona is based in research of real users, usually discovered through structured interviews. The use of structure interviews helps reduce the cognitive biases of the researcher doing the work.
Resource Links:
- A Template for Writing Great Personas
- Approaches to Creating Personas [PDF warning!] – excerpt from “The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web”
- How Pragmatic Personas Help You Understand Your End-User
- How to Breathe Life Into Personas
- Five Approaches To Creating Lightweight Personas
- Personas: Putting the Focus Back on the User
- Persona “How To & Tools”
- Personas: Why is it important to understand your users?
- Tweaking the Persona – Half Baked
- Why is it important to understand your users?
- Customer Empathy Map – a great pre-cursor before creating personas
Books:
- User Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web – Steve Mulder
Mark Levison has been helping Scrum teams and organizations with Agile, Scrum and Kanban style approaches since 2001. From certified scrum master training to custom Agile courses, he has helped well over 8,000 individuals, earning him respect and top rated reviews as one of the pioneers within the industry, as well as a raft of certifications from the ScrumAlliance. Mark has been a speaker at various Agile Conferences for more than 20 years, and is a published Scrum author with eBooks as well as articles on InfoQ.com, ScrumAlliance.org an AgileAlliance.org.
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