A core concept of Lean Startup is that we need to validate aspects of your product or business idea that are assumptions or that represent risk. Looking at your Lean Canvas (your one-page plan outlining your Customer Segments, Problem you solve, and Unique Selling Proposition, etc.), are you certain that you have your customers well-understood? If you’re less sure about whether they have problems you’re not imagining, do customer interviews with open-ended questions. Do their answers match your hypothesis or lead you in a different direction? If the hypothesis is validated, fantastic, then it’s time to run experiments and validate your product idea. Example: include a landing page to validate your value proposition.
The list below gives you a start on some experiments to run.
- 7 New Ways to Test Your Minimum Viable Product
- A Checklist of Lean Startup Customer Development Interview Questions
- The Concierge Minimum Viable Product Maximizes Customer Learning
- The Dropbox Explainer Video MVP (video)
- Fake door — The MVP before the MVP
- How to Interview Your Customers
- Lean Startup experiments: How to get started with the 18 most used experiment examples
- Learningloop – Concierge
- Story-centered design: how to make a prototype in PowerPoint
- What is a Minimum Viable Product
- Why Lean Startup Experiments are Hard to Design
- The Wizard of OZ MVP
- Testing Business Ideas: A Field Guide for Rapid Experimentation by David J. Bland
Mark Levison has been helping Scrum teams and organizations with Agile, Scrum and Kanban style approaches since 2001. From certified scrum master training to custom Agile courses, he has helped well over 8,000 individuals, earning him respect and top rated reviews as one of the pioneers within the industry, as well as a raft of certifications from the ScrumAlliance. Mark has been a speaker at various Agile Conferences for more than 20 years, and is a published Scrum author with eBooks as well as articles on InfoQ.com, ScrumAlliance.org an AgileAlliance.org.
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