Lean Startup
Lean Startup is a way for a group of people with a product idea to test it with the market and gain rapid feedback on whether the world wants what they’re building. “Love the Problem, Not Your Solution” - Ash Maurya. In this approach, the team work to discover their biggest risk, and then run a small experiment to validate their choices. Lean Startup is the source of the badly misunderstood MVP and the mis-used Pivot.
Resource Links
Related Books
- The Lean Startup - Eric Ries - The original book that introduced the idea
- Running Lean
- Ash Maurya - The book I recommend to most people as the most practical intro - Scaling Lean: Mastering the Key Metrics for Startup Growth – Ash Maurya - Testing Business Ideas: A Field Guide for Rapid Experimentation – David J. Bland - Experiments that fit into the Lean Startup model