Empathy Maps are a tool to help us record what we understand about our audience. The maps prompt the team to answer questions about what the users do, say, hear, see, etc. In the course of building the map the team gains greater empathy for the users.
All of this work is predicated on the idea that the team has conducted enough interviews with a range of end users to have sufficient data to draw on.
Resource Links:
- Design Thinking Toolkit – Empathy Map
- Empathy Map Template
- Empathy Mapping: The First Step in Design Thinking
- The Empathy Map: A Human-Centered Tool for Understanding How Your Audience Thinks
- Update to the Empathy Map
See Also:
Lean Startup
Personas
Product Vision
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