Empathy Maps are a tool to help us record what we understand about our audience. The maps prompt the team to answer questions about what the users do, say, hear, see, etc. In the course of building the map the team gains greater empathy for the users.
All of this work is predicated on the idea that the team has conducted enough interviews with a range of end users to have sufficient data to draw on.
Mark Levison has been helping Scrum teams and organizations with Agile, Scrum and Kanban style approaches since 2001. From certified scrum master training to custom Agile courses, he has helped well over 8,000 individuals, earning him respect and top rated reviews as one of the pioneers within the industry, as well as a raft of certifications from the ScrumAlliance. Mark has been a speaker at various Agile Conferences for more than 20 years, and is a published Scrum author with eBooks as well as articles on InfoQ.com, ScrumAlliance.org an AgileAlliance.org.
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