Empathy Maps are a tool to help us record what we understand about our audience. The maps prompt the team to answer questions about what the users do, say, hear, see, etc. In the course of building the map the team gains greater empathy for the users.
All of this work is predicated on the idea that the team has conducted enough interviews with a range of end users to have sufficient data to draw on.
*Thank you for visiting the World's Largest Opinionated Agile Reference Library. This content is created and the links are curated through the lens of Agile Pain Relief Consulting's view of what is effective in the practice of Scrum and Agile. We don't accept submissions and emails to that effect are marked as spam. Book listings may use affiliate links that could result in a small commission received by us if you purchase, but they do not affect the price at all. From experience, this won't amount to anything more than a cup of coffee in a year.« Back to Glossary Index