Sales and Marketing are challenged in the same way that software development was over 20 years ago. The work is often split over multiple groups, and individuals may be working on many things at the same time, with several competing deadlines. With all of the challenges the world of Sales and Marketing face, it’s ripe for a change toward being more Agile.
I’ve grouped Sales and Marketing together because many organizations in the Agile world discover that there is no reason for an artificial boundary between the two groups.
- Agile in Sales
- How Agile Management Helps Sales & Marketing Align
- How Agile Marketing Turned Into Agile Sales And Now Agile Revenue Generation
- No Commission Sales Model – Why Backblaze Pays Sales a Full Salary
- Rini van Solingen and Jeff Sutherland’s use of Scrum in Sales
- Scrum for Sales
- Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative – Scott Brinker
Mark Levison has been helping Scrum teams and organizations with Agile, Scrum and Kanban style approaches since 2001. From certified scrum master training to custom Agile courses, he has helped well over 8,000 individuals, earning him respect and top rated reviews as one of the pioneers within the industry, as well as a raft of certifications from the ScrumAlliance. Mark has been a speaker at various Agile Conferences for more than 20 years, and is a published Scrum author with eBooks as well as articles on InfoQ.com, ScrumAlliance.org an AgileAlliance.org.
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