Data and metrics are not synonymous. Let’s tackle that misunderstanding right out of the gate. Data is a number or set of numbers. “Three days.” There. That’s data. Is it useful to you? Of course not, because you have no context to go with it. Metrics is the context and measurement of where, and under […]
Measurements
Bell Curves and Measuring Badly
False Assumptions and Cognitive Biases To keep life manageable, and so we don’t run out of steam before we leave the house in the morning, we develop a series of mental shortcuts, aka habits. Habits aren’t only things like brushing our teeth and locking the front door, but also include our route to work and […]